David Meerman Scott spoke on Monday at Social Media Club South Florida. He said something that stuck in my mind. The creator of Harry Potter did not tell the media or spend any marketing dollars. Instead she picked only 7 influential bloggers to tell about her story. Those 7 blogged and reached an audience of 350 [...]
Entries from March 2009
Calling all bloggers
March 27th, 2009 · Comments · #AdvertisingTax, Local, affiliate marketing, blogging
Tags:AB 178·advertising tax·chicago tribune·david meerman scott·missy ward·orlando sentinel·social media club south florida·Sun Sentinel·the spew
Listen Up
March 25th, 2009 · Comments · #AdvertisingTax, Local, affiliate marketing, blogging
First of all, I must admit I am a bad listener myself. I think without meaning to, people miss the point. I can point this out on different levels. At times you might tell a coworker a task including a detailed list. Then come to find that they end up leaving little things out. In a group meeting you might notice some people zoning [...]
Tags:#AdvertisingTax·Givers Gain
Spring into Action
March 24th, 2009 · Comments · #AdvertisingTax, Tuesday Topic, affiliate marketing
What I love about affiliate marketing is that it is a win-win situation for all involved; performance marketing is a beautiful model. Now is the time to act and defend the industry that we love. As many of you have heard: California, Minnesota, Connecticut, and Hawaii are considering putting laws on the books that would leverage affiliate [...]
Tags:ABW·affiliate marketing·affiliate tax·california affiliate tax·google affiliate network·melanie seery·shareasale·Tuesday Topic·twitter
