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Affiliate Summit East Sunday Guide | Stephanie Lichtenstein

Stephanie Lichtenstein

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Affiliate Summit East Sunday Guide

August 12th, 2010 · Comments · Conferences, Friends, affiliate summit, social media

Ready for the real start of Affiliate Summit East? The reason I have not gotten to the Affiliate Summit Daily Guides is because of a big distraction called Jim Kukral. Did you know he is one of the keynote speakers this year? Not only that but there is his new book out called: Attention! This Book Will Make You Money. Jim these are both impressive accomplishments and I think you got our attention.


In fact this is what many of us have been doing for the past couple days instead of preparing for the show. Karen Garcia put this all together the website for the Affiliate Super Friends. I feel like it’s been time well spent. If you want to know what all the fuss is about you can even LIKE Affiliate Super Friends on facebook now. Here is a sneak peak:


Now that we got that out of the way let’s discuss the agenda for Sunday. If you just arrived the first thing you should do is go to the Registration area and pick up your badge. If you have a booth to setup even though booths begin on Monday the setup begins a day earlier so get to it.

Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm

Booth Setup
Location: Rhinelander Gallery & Americas Hall 1
Exhibitor Move In: 8:00am – 6:00pm

If it’s your first time attending Affiliate Summit Shawn Collins the Affiliate Summit Co-Founder will kick things off for you with some tips. I suggest going to this before you get to the meet market.

This guy will be giving you advice so good luck, I swear you are in good hands:


First Timers Guide for Affiliate Summit
Location: Gramercy Suite
Time: 10:00am-11:00am
* Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)
(This Session is Open to all Pass Holders)

Shortly after you are getting settled in the Meet Market opens up at noon. I suggest checking out the table list first to save yourself time. While you are at the Meet Market remember to go to the ShareASale table to pick up your pass in order to get into their party.


The Meet Market has merchants and vendors at tables doing giveaways and making business deals. I will be spending most of my time with my awesome client eAccountableOPM which is at table 17. You can also follow me online live tweeting about their merchant giveaways through @MicroSteph and @eAccountableOPM with the hashtag #ASE10. It’s not only about the giveaways it is also a more intimate setting than the exhibit hall and a great time to connect and begin stronger partnerships with your merchants.

Meet Market
Location: Americas Hall 2
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

If it’s your first time at Affiliate Summit or their are topics of interest you want to learn more about definitely pick a couple sessions to attend during the conference. Things might get packed but if there is one you cannot miss make sure you are there. Besides the great networking it is always inspiring to continue to grow your knowledge of our always changing industry. Make sure to take your laptop, iPad, iPhone, or even a notepad to take notes. Then you can apply what you learned at the conference to grow your own business or you can take it a step further to share information with others on your blog.


Below are two great examples of sessions you can attend. Both completely different topics and with superb speakers. One is about innovation in the industry with Joe Stepniewski the Co-Founder of SkimLinks which recently won the Technology Genius Award of 2010 at the LinkShare GoldenLink Awards Ceremony. I would love to hear what he has to say about the future of the industry.

Innovate! New Exciting Applications of Affiliate Marketing
Session 1c
Location: Sutton Complex (Beekman & North)
Time: 12:00pm-1:00pm
Joe Stepniewski, Co-Founder, Skimlinks (Twitter @digijoe)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

The second panel I am recommending is Podcasting 101. This panel is at the beginner level and shows you how to get into the world of podcasting. Hear from experts and the regulars that you love to listen and learn from. Then take that knowledge and go share your own passions with others. They know and they show you the easy steps to make it work for you. Not to mention the panelists are fantastic. You’re in for a treat two of the panelists are Affiliate Super Friends, these ladies mean business:


Podcasting 101
Session 1d
Location: Sutton Complex (South & Regent)
Time: 12:00pm-1:00pm
* Lisa Picarille, Consultant, (Twitter @lisap) (Moderator)
* Daniel M. Clark, Owner, Host, Geek Dads Weekly (Twitter @danielmclark)
* Trisha Lyn Fawver, Client Support, For Me To Coupon (Twitter @TrishaLyn)
* Joe Magennis, Principal, Baseballisms (Twitter @joemagennis)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Now that you have your mind full of ideas you can head back to the Meet Market to network or invite someone to lunch with you. Don’t waste a moment during this show. If you have a press pass you can go to the blogger’s room and keep track of your new ideas. If you still want to check out more sessions there are a couple social media sessions that may be of interest to you. I run social media management for companies and always love to hear what others have to say about their own experiences.

I am also excited to see more people talking about mobile because that is where a lot of new possibilities are already growing. We depend on our cellphones so much that they have become a big part of the new media game. Always strive to learn more and keep up with the latest trends.

New Lead Generation Models: Social-Mobile-Viral

Session 2b
Location: Murray Hill Suite
Time: 1:30pm-2:30pm
* Declan Dunn, CEO, Dunn Direct Media (Twitter @declandunn)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Leveraging Profits Through Social Media Connections
Session 2c
Location: Sutton Complex (Beekman & North)
Time: 1:30pm-2:30pm
* Warren Whitlock, Publisher, (Twitter @WarrenWhitlock)
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

There are many other sessions to pick from for the rest of the day:
Supercharging WordPress for SEO
Simplify the Web to Achieve Your Goals
More Money, Same Traffic, List Building; Paths
Building Niche Affiliate Sites That Produce Revenue
Affiliate Tactics, Opportunities, and Traffic Comparisons

If any of these catch your interest the times and descriptions are available on the Affiliate Summit East Full Agenda.

If you are new to Affiliate Summit we like to make everyone feel welcome. It is a conference that many people have attended for years and at the same time is growing at a rapid pace with newcomers. Jen Goode does a fantastic job of organizing this program that shows newcomers how to get the most out of their experience. Registration for this has already been finalized for this time around.


Each newcomer is paired up ahead of time with someone to guide them. This year my newcomer is Tammy Marchi from Ghirardelli. When we had our first call I don’t know who was more excited her or me just talking about the conference. It really is the conference I get the most out of each time around. If you are in the newcomer program it is the ideal time to attend the meetup event that will kick things off for you.

Affiliate Summit Newcomer Program Meetup
Location: Gibson Suite
Time: 6:30pm – 7:30pm
(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

After the Newcomer Meetup there are a couple events going on to follow. One is the ShareASale party and the other is the Canadian Meetup eh. I am sure each one will be a great networking opportunity. The Canadian Meetup is right in the Hilton lobby and the ShareASale event is nearby as well at the Empire Hotel.

Canadian Meetup
* Sponsor(s): AdCommunal/AdCanadian
* Time: 7–? p.m.
* Location: Hilton New York Lobby Lounge
* How to RSVP: Email
* Who is invited?: Everyone.

ShareASale “Under the Stars”
* Sponsor(s): ShareASale
* Time: 8–? p.m.
* Location: The rooftop of the Empire Hotel
* How to RSVP: You’ll need to pickup a ticket to our event at the Meet Market on Sunday afternoon which is from 12-6pm at the Affiliate Summit East in New York City. Bring that ticket along with your Affiliate Summit badge and you are good to go.
* Who is invited?: Anybody who gets a ticket.

For a full list of events you can check out Shawn Collin’s Parties of Affiliate Summit East Official List. Stay tuned for your Monday and Tuesday Guides to Affiliate Summit East 2010.

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